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Panasonic earnings huge loss dragged into the TV business

Edit:   Read:594  Date:2017-3-13
Another Japanese enterprise took the huge loss of earnings, the TV business is one of the reasons why drag. Panasonic has begun to transition, it hopes to find new advantages in the energy sector.
This is Panasonic
Text |CBN reporter Zou Tong
The Japanese consumer electronics industry is collective and former glory. The first is SONY, SHARP ushered in the history of the huge loss, this time the turn of panasonic.
May 11th, Panasonic announced a net loss of 772 billion 100 million yen in fiscal year 2011 (about $second), which is the largest in the history of the Japanese manufacturing industry losses of 61 billion. An important reason for the loss of the television business is the cost of layoffs and the acquisition of SANYO motor and included in the one-time expenditure, the total cost of up to 767 billion 100 million yen (about 60 billion 600 million yuan).
On the other hand, Panasonic's main TV, semiconductor, lithium-ion battery business downturn also dragged down the company. Including television, including AVC network business losses reached 67 billion 800 million yen (about $5 billion 400 million), is the largest loss in all business.
The embarrassing 2011 fiscal year is Panasonic's interim plan for (Green Transformation 2012) for the past second years. According to this plan, Panasonic will transform into a green energy business, from providing products as the center to provide solutions as the center, and accelerate the progress of globalization.
Previously, Tsuka Chihiro has replaced Otsubo Fumio as the new president of the company, according to the "Asahi Shimbun" reported that he Yihong Tianjin is a golf enthusiast, he studied computer science at the University of California, has long been committed to technology research and development. Tsuka Chihiro has served as senior director of Panasonic as well as audio and video products division president.
In 2011, Thailand earthquake and flood forced the Japanese enterprises shut down factories, the yen's appreciation pressure continues, and the tablet industry are experiencing losses, SHARP had to sell shares to Hon hai.
Like other Japanese manufacturing companies, Panasonic has adopted a very successful vertically integrated production model in 1990s, that is, its own R & D, production of panels and their own TV products. The disadvantage of this model is that it can not further reduce the price. "In 2006 and in 2008, we set up a plasma panel factory and a liquid crystal panel factory in Japan, and it seems that we have invested too much in the television business." Otsubo Fumio said. As of fiscal year 2010, Panasonic invested more than 400 billion yen (about $31 billion 600 million) in the television business.
The apple, Samsung (micro-blog) is the use of a global supply chain management, will be part of the production or the majority of outsourcing, the energy for product development, design. According to market consulting firm Asymco data, in the first quarter of this year, Samsung and apple monopoly of the mobile phone industry's 99% profit.
Panasonic is aware of this, and actively adjust the business. It sold SANYO's home appliance business to Haier, the lithium-ion battery factory moved to China, and looking for partners to develop the next generation of organic EL tv.
Even so, Panasonic is a consumer electronics, components, solutions, the three major business groups, nine main business, 579 companies, employees of the "elephant" enterprises, rapid transformation is not easy to do, the 330 thousand companies. Its goal is to make the green business to become the next most important strategic core, the acquisition of SANYO's original intention is to this. After the financial crisis, Panasonic has gradually lost its traditional advantages in the field of television, home appliances.
Panasonic's transformation may take Hitachi as a reference. Hitachi has created the Japanese manufacturing industry in the history of the largest deficit (2008 fiscal year loss of 787 billion 300 million yen), then it will concentrate in the premise of social infrastructure services for sustainable development, has become the current manufacturing industry profit is one of the few Japanese companies.
Electronic manufacturing in Japan
SONY
Starting in 2002 into the quagmire of losses (in 2007 there was a short profit), in 2011 a loss of $5 billion 730 million. SONY is trying to get creative.
SHARP
Xiang Honghai transferred 10% of the shares, a loss of $4 billion 660 million in 2011.
Panasonic
Has lost the traditional advantages in the field of television, home appliances, Panasonic's goal is to transform into a green energy companies.
Hitachi
2011 sales and net profit (in part from the sale of hard disk business) grew by 3.8% and 45%, the company's main business, including information and communication systems, high-performance materials, social industrial systems, etc..

 

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